Now that the Ford Fiesta has finally been released to the United States market, eager consumers can go pick one out in their favorite bright color. This might slow down the movement of the Ford Escape Inventory, but only temporarily. Other small cars like the VW Golf which is available for purchase from Peoria Volkswagen have some competition headed their way. Not only is the Fiesta finally stateside after great sales in Europe since the Fall of 2008, Ford Motor Credit Co. is doing their best to make sure that buyers are approached as a whole package rather than a credit score number. You will not find that kind of service at Boston Infiniti Dealers, but then again, if you can not comfortably get a loan for one of their pricey Infiniti models, perhaps you should be looking at places a little less luxurious and a little more economical.
Generation Y, or the Millenials as they have re-termed themselves to gain separation from Gen X-ers, is the target market for the Ford Fiesta. This target market was born somewhere between 1985 and 2001, although the exact years have not been established. Those young 20-somethings desperately want new vehicles but often times have a hard time getting financed for one. Often they need a co-signer, a history of steady employment, and a great credit score, when more often than not, these Millenials have no credit at all.
Only on sales of the Ford Fiesta will loan applications be thoroughly reviewed. Ford hopes to bring over a handful of small, fuel-efficient vehicles stateside that have proven successful in Europe. This young market is our future, and that future is eco-conscious. Ford is trying to make the green movement affordable for all. Plus, someone from the Baby Boomer age might find the Fiesta cute or a smart idea, but it is unlikely they are going to purchase one.
The Fiesta has quietly been gaining support since the beginning of 2009 when Ford began advertising on social media sites like Twitter and Facebook. Ford has implemented their Ford College Student Purchase Program, giving $500 cash back to current students in addition to current rebate incentive programs already applied to the vehicle.
