Ford is planning on bringing its top-of-the-line Titanium package, which is very popular in Europe, to North America on the Ford Flex large crossover and Ford Focus compact car. This could be an indication that Ford may add similar packages to more of its U.S. vehicles in the future. In Europe, Ford began offering a decked-out Titanium package with the Ford Focus about six years ago and now offers it on all of its nameplates.
Doug Henry Ford dealers are sure that since the Titanium has been so popular in Europe that it’ll be pretty popular here. The Titanium package will be offered on the Focus when it goes on sale in early 2011 and it will will begin on the Flex in the fall of 2010.
Ford said the Flex Titanium which will be sold at many places including a Cincinnati Ford dealer will feature four exterior color choices: Red candy, white platinum, tuxedo black and ingot silver. All are paired with a black two-tone roof and a unique black chrome finish grille. Inside, the Flex Titanium comes with charcoal black leather-trimmed seats, painted alloy metallic finish on the center stack and a perforated leather steering wheel.
The Titanium package adds $2,495 to the price of the Flex Limited Edition, bringing it to $43,340 or more, depending on other options selected, a move that also fits with Ford’s strategy to increase transaction prices, and, consequently, profits.
